Another personal obsession:NinthDecimal & TiVo Announce Partnership Bring Store-Visit Metrics To TV

Mobile devices are bringing digital analytics and targeting capabilities to all kinds of media, including “offline” traditional media such as out-of-home, direct mail and television. Because you can associate various types of media with mobile devices and follow the movements of people...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ninthdecimal-tivo-announce-partnership-bring-store-visit-metrics-to-tv-147003
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