Marketing technology has permanently changed the way we market. Your message and media are only parts of the puzzle. Creating pleasing customer experiences depends on the mechanisms that create those experiences. Given that new reality, the parallels between marketing and software development are...
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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/technology-in-the-service-of-marketing-join-us-for-martech-next-tuesday-146940
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