Another personal obsession:The IAB Takes On Ad Blocking By First Admitting The Industry Screwed Up

The group has introduced the L.E.A.N. Ads program to address the reasons consumers turn to ad blocking.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/the-iab-takes-on-ad-blocking-by-first-admitting-the-industry-screwed-up-147235
via Mister Fire