Another personal obsession:Toyota Intros Hydrogen Fuel Cell Mirai With “Back To The Future” Tie-In On Movie’s Anniversary

With agencies Droga5 and Saatchi & Saatchi Los Angeles, Toyota taps into excitement about the occasion to promote its "futuristic" car.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/toyota-intros-hydrogen-fuel-cell-mirai-back-future-tie-movies-anniversary-147122
via Mister Fire