Another personal obsession:Why ARF thinks marketers should reconsider their personalization strategy

'We've taken targeting too far in terms of effectiveness and ethics,' says the CEO of the non-profit research org. The post Why ARF thinks marketers should reconsider their personalization strategy appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/why-arf-thinks-marketers-should-reconsider-their-personalization-strategy-255833
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