Another personal obsession:A New Definition For Marketing: Lessons From MyFitnessPal

Columnist Sanjay Dholakia says marketers should take a page from MyFitnessPal, which has crafted its marketing strategy to think about users throughout the customer journey and across all channels.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/new-definition-marketing-lessons-myfitnesspal-140893
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