Another personal obsession:A Powerful New Tool In The Local Business Toolbox: Content Marketing Is Going Native

Today’s savvy local businesses are breaking into content marketing, but is it enough? Columnist Will Scott explains why pay-to-play native advertising is the up-and-coming way for local businesses to gain traction when it comes to custom content.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/powerful-new-tool-local-business-toolbox-content-marketing-going-native-advertising-140694
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