Another personal obsession:Capitalizing On The Digital Trail To The Offline Purchase

As more consumers adopt multiple devices, how do you make the most of digital to drive in-store sales? Columnist Adam Weiss explains how you can successfully develop an online-to-offline strategy.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/capitalizing-digital-trail-offline-purchase-2-141008
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