Another personal obsession:Factual Announces Deals With Apple And Facebook For Improved Location Data

Marketers and publishers are just starting to understand that as the cookie was to desktop advertising, location data is to mobile. Location history has evolved into a kind of cookie substitute for mobile advertising. This goes way beyond the archetypal mobile-location use case (“you’re...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/factual-announces-deals-with-apple-and-facebook-for-improved-location-data-141581
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