Another personal obsession:Hyper-Personalization: How To Use Data To Build Loyal Customer Relationships

Columnist Josh Manion believes retailers can learn a lot from Starbucks, which skillfully leverages data in order to gain customer loyalty and build its brand.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/hyper-personalization-leveraging-data-build-loyal-customer-relationships-140530
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