Another personal obsession:Negative Tweet About Your Brand? Here’s Why Responding Isn’t Enough

Columnist John Donnelly III discusses why brands need to do more than simply respond to Twitter and Facebook posts — and why analyzing and learning from customers’ social posts will give companies a leg up on the competition.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/negative-tweet-brand-heres-responding-isnt-enough-139460
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