Another personal obsession:Snickers Rolls Out New “Hunger Bars” Packaging With Hunger Emergency Hotline Video

The Mars candy brand takes a page from Coca Cola by offering 21 different packaging choices related to it's "You're Not You When You're Hungry," campaign, with each wrapper representing a different "symptom" of hunger.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snickers-rolls-new-hunger-bars-packaging-hunger-emergency-hotline-video-143107
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