Another personal obsession:The Human Side Of Data: The Opportunities For Marketers

With a vast quantity of data at our fingertips, it's easy to lose sight of the real people behind that information. Columnist James Green explains why marketers need technology that can help them connect with individuals.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/human-side-data-opportunities-marketers-141168
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