Another personal obsession:To Optimize Conversions, Focus On Everything That Happens Before

Looking to turn more website visits into conversions? Columnist Nick Iyengar explains why it's important to first map out each process a user goes through on your site, and then use analytics to find out if it's meeting its goals.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/optimize-conversions-focus-everything-conversion-141851
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