Another personal obsession:Consumer Content: The Breakdown Of Media Silos And Converged Marketing

As consumers engage with content across multiple platforms, brands need to realize the importance of converged media. Columnist Jim Yu discusses some ways you can meet this challenge within your own marketing teams.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/consumer-content-breakdown-media-silos-converged-marketing-146601
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