Another personal obsession:Location Paradox: Mobile Users Recognize Its Value, But Many Won’t Share It

Call it the “location paradox.” Smartphone owners typically recognize that location improves mobile app experiences, but substantial numbers have concerns that keep them from authorizing location or turning on location services. This was a central finding from a July 2015 survey of...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/location-paradox-mobile-users-recognize-its-value-but-many-wont-share-it-147562
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