Another personal obsession:How to keep PPC accounts healthy when using automation

Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/how-to-keep-ppc-accounts-healthy-when-using-automation-256270
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