Adding to its purchase of Tremor Video DSP, the company hopes to provide advertisers with a more transparent buying process. The post Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV appeared first on Marketing Land.
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/taptica-acquires-rhythmone-to-bulk-up-programmatic-video-ad-capabilities-increase-focus-on-ctv-256370
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