Another personal obsession:Why subscription and consumption services need a different kind of marketing

SAP and McKinsey point to the different approaches needed by marketing and advertising for these growing channels. The post Why subscription and consumption services need a different kind of marketing appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/why-subscription-and-consumption-services-need-a-different-kind-of-marketing-256453
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