Another personal obsession:4 reasons why digital context matters

In a digital and programmatic world, it's easy to lose sight of context. Contributor Peter Minnium explains why context matters and why it will lead marketers to the Holy Grail of the right ad message in the right place every time.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/4-reasons-digital-context-matters-214727
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