Another personal obsession:Stop calling ‘ad tech’ advertising

Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won't accomplish anything if the advertising format, message and creative are not engaging.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/stop-calling-ad-tech-advertising-216041
via Mister Fire