Another personal obsession:Journey analytics: The GPS for understanding your customers

Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While many consumers achieve their goal by traveling across multiple interactions with your brand, just one terrible, disjointed experience can send them...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/journey-analytics-gps-understanding-customers-215816
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