Another personal obsession:Hey, CMOs: Who owns your brand?

Columnist Chandar Pattabhiram discusses the power of cultivating a "tribal" feeling within a brand's community, which can drive customers to action and advocacy.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/hey-cmos-owns-brand-215035
via Mister Fire