Another personal obsession:The consumer decision journey in the increasingly complex search retail marketplace

As e-commerce continues to grow, retail marketers will need to invest in digital marketing. Columnist Christi Olson makes the case that search can strengthen your online retail strategy at every stage of the buyer journey.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/consumer-decision-journey-increasingly-complex-search-retail-marketplace-215793
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