Another personal obsession:Why some ad tech vets have doubts about Havas’ new transparency platform

As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ad-tech-vets-doubts-havas-new-transparency-platform-216007
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