Another personal obsession:Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their digital presence or measure the impact of their...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mobile-marketing-vs-store-sales-help-whats-correlation-215781
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