Another personal obsession:The connected channels: All media channels must have defined budgets, priority and cohesive reporting

In the final installment of his multipart series on the connected marketing approach, contributor Thomas Stern discusses the elements you need to develop a seamless marketing strategy across all channels and their audiences.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/connected-channels-media-channels-must-defined-budgets-priority-cohesive-reporting-215688
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