Another personal obsession:Getting ahead of the game with predictive analytics

Think predictive analytics is out of reach for your organization? Think again. Columnist Nick Iyengar outlines what you’ll need to get started and describes two real-world scenarios to show you how it can be used.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/getting-ahead-game-predictive-analytics-215487
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