Another personal obsession:Lotame partners with Survata to validate third-party data with users’ survey answers

The pilot project targets Survata’s online surveys to cookied users in Lotame DMP segments, grading the quality of data providers with actual responses.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/lotame-partners-survata-validate-third-party-data-users-survey-answers-215535
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