Another personal obsession:At IAB Programmatic Symposium, digital advertising looks to grow up

The industry organization promotes the new name of ‘automation,’ a new framework and a new urgency as brands proclaim: ‘Enough is enough.’

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/iab-programmatic-symposium-digital-advertising-looks-grow-215434
via Mister Fire