Another personal obsession:4 critical areas to consider when performing AdWords audits

AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don't make these mistakes!

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/4-critical-areas-consider-performing-adwords-audits-214651
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