Another personal obsession:How to unlock marketing’s creative side for martech success

Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/unlock-marketings-creative-side-martech-success-213406
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