Another personal obsession:LiveRamp’s IdentityLink acts as centerpiece for new identity consortium

The consortium is based around a common cookie for its members, to simplify the task of matching cookies to identities.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/liveramps-identitylink-acts-centerpiece-new-identity-consortium-213895
via Mister Fire