Another personal obsession:New RLSA Strategies for Search Marketers

Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/new-rlsa-strategies-search-marketers-214800
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