Another personal obsession:What can legacy media teach us about programmatic’s future?

Digital technologies revolutionized the way we consume media, but columnist Chuck Moran wonders if there are some elements of old media (print, TV) that advertisers might take back if we could.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/can-legacy-media-teach-us-programmatics-future-214456
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