Another personal obsession:What to look for in a paid media campaign management tool

Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations...

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/look-paid-media-campaign-management-tool-215105
via Mister Fire