Another personal obsession:What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue

Columnist Rob Rasko believes the next iteration of programmatic will look more like a futures market, where advertisers could buy inventory for future use and lock it in a guaranteed contract.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/will-programmatic-3-0-look-like-intersection-wall-street-madison-avenue-214442
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