Another personal obsession:Why the Google Search Network isn’t working for your B2B business

Many B2B organizations feel that PPC doesn't work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/google-search-network-isnt-working-b2b-business-214763
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