Another personal obsession:Bringing much-needed transparency to RTB

Real-time bidding (RTB) is great for scale and efficiency, but it can come with risks for brand image, as recent developments have highlighted. Columnist Alex Bornyakov discusses these risks and explores whether it is possible to increase transparency in this programmatic channel.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/bringing-much-needed-transparency-rtb-214220
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