Another personal obsession:The power of location audiences: A buyer’s guide & scorecard

Location data can help take your marketing and advertising to the next level, but columnist Michael Della Penna says brands and agencies must do their homework before investing in location data, buying audiences or looking at offline attribution.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/power-location-audiences-buyers-guide-scorecard-214245
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